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04/29/2014

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Brian

Concise and handy. A keeper. Thanks.

Perhaps some examples might help clarify for those who are unclear...

BAD Messaging:
If humans cannot change their behavior, they (and many other species) are screwed.

GOOD Messaging:
In a few years we will be growing genetically modified corn the size of redwoods in the arctic. Don't worry. Be happy!

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