Telling More Than We Can Know

In the late 1970s, two cognitive scientists, Richard Nisbett and Timothy Wilson, wrote a groundbreaking paper—still worth reading more than 30 years later—called "Telling More Than We Can Know," which reviewed dozens of studies showing that human beings often have no idea why they do the things they do...
    — Gary Marcus, cognitive scientist and author of Guitar Zero (p. 153)

Nisbett & Wilson