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08/06/2013

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Jim

The great irony is that he's giving the speech in a large air-conditioned auditorium with professional lighting and sound. The lights are dimmed in the audience, and they are watching a rather frantic and nervous speaker give a speech about appreciating nature in one of the most nature-less settings possible. Why? Because they prefer it.

Each generation is successfully becoming more and more detached from the natural world. Most kids don't even really play outdoors anymore - they're all already banging away in front of televisions, computer screens, and tablets - constantly. How can they have any appreciation of the natural world when their stimulus comes from the manufactured world?

I understand the appeal of trying to compute nature's services into economic terms. It's perhaps a way of getting the message into some people's rather thick skulls. But, at its core, it's still saying that the economy is more important. The message behind it is, "We have to protect nature, because we have to protect the economy." It's doomed to fail, because the emphasis is on ourselves and our own desires (the economy). Biomimicry = crude replication of natural processes for economic benefit.

Three thoughts for me that relate. I watched 'The Doors' again recently. I hadn't seen it in almost 20 years. Kilmer as Morrison quotes the Nietzsche line, "This world is a will to power - and nothing else."

Second:
http://www.washingtonpost.com/national/health-science/lab-grown-beef-taste-test-almost-like-a-burger/2013/08/05/921a5996-fdf4-11e2-96a8-d3b921c0924a_story.html

Costs $330 million and 'almost tastes like meat'. How's that for getting back to nature?

Third, Goldman Sachs runs an ad campaign called "Progress is Everyone's Business". It started in 2010, but I don't watch television, so this just came to my notice, anyway:
http://www.crainsnewyork.com/article/20100929/FREE/100929811

There's a recent ad called 'Titan'. In it, two young ladies (Goldman reps) say how they're so proud to help create jobs in America. A company that 'makes the largest tires in the world' (for earth moving, coal mining, agriculture, and other industrial purposes) wants to grow, and Goldman is there to help. They take what was once just a soybean field and build an expansion on it.

It ends with a lady saying, "The people at Titan don't see a limit on Titan's horizon. I think that spirit will take us a long way."

So, what are the chances we'll either 'change our economy' or 'get back to nature'?

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