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Human brains are very associative. Always bringing bad news will make the amygdala resonate and incorporate your likeness into a black neural net of bad feelings. But if you have good news, no matter how fantastic, spread it widely, you will be part of a white and shiny neural network reinforced with dopamine. Your friends and associates will think good of you, as positive and upbeat, even though you are a liar. Amygdala tickler be shunned, dopamine injector is welcome any time.

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