Today's example of Big Brains gone haywire is far more subtle than the two previous examples. It involves behavioral economics and the cognitive bias known as loss aversion, which also plays a significant role in behavioral economics. Behavioral economics has enjoyed a renaissance ever since millions of Big Brains all over the world went haywire during the Housing Bubble in the United States.
You may recall that this craziness caused a meltdown of the global financial system and economy. I only say that now in 2015 because it seems that nearly everybody on Earth has already forgotten it.
The Wall Street Journal runs a column in which people seek advice from MIT psychologist and behavioral economist Dan Ariely about their personal lives.